ROBERTO MARTINI

Destination Marketing Management

I have over ten years of experience in tourism marketing and integrated communication with a focus on marketing, project management, and corporate tourism communication..

Employment

  • 2001 - to date

    Tourism Specialist consultant for Private and Public Organizations

  • M.I.L Marketing - Incentive - Leisure Milan, Italy2012 - 2013

    Account and new Business Development

    Working to develop company’s overall national and international sales strategies in terms of events and incentive travels. I participated in the full sales process from lead generation to contract closure, building close relationships with clients. www.m-i-l.it

  • Vancouver Christmas Market 2011 - 2012

    Account Consultant

    In collaboration with the communication and marketing team, I supported and developed the event’s promotional activities and I closed strong relationships with all vendors to optimize the quality level of the event. http://vancouverchristmasmarket.com

  • Mercurio Srl Milan, Italy2010 - 2011

    Account and Business Development

    As Italy’s largest Marketing, Branding, and Design Company, Mercurio provided me with an opportunity to analyse markets, products and marketing services to identify new business opportunities and to develop new communication strategies. My role centred on the planning and coordination of the Business Development Group, working to develop strategic sales plans and the company’s overall external communication plan. www.mercurioitaly.it

  • Provincia di Genova Genoa, Italy2004 - 2009

    Destination Tourism Manager

    I was responsible for the development of local tourism and hospitality strategies. I managed several tourist marketing and promotion initiatives with the objective of raising public awareness of local tourist organizations. Between 2005 and 2009, I managed the start up of two private tourism destination companies with the goal to improve local tourist projects: www.terrediportofino.eu and www.stlgenovesato.it. I facilitated the planning and development of the province’s Tourism Action Plans for 2002/2007 and 2007/2013. http://turismo.provincia.genova.it

  • BizorFun Srl Genoa, Italy2007 - 2009

    Marketing & Sales Manager

    As co-founder of BizorFun Tour Operator Company, I managed the most significant operational decisions on general management, marketing communication, sales strategies and project tourism management. I organized and led tours in Italy and abroad ranging from three to fifty days in length for groupS, educating passengers on the importance of sustainable tourism practices. www.bizorfun.com

  • University of Milan Bicocca Milan, Italy2004 - 2007

    Teaching Manager

    I managed all of the activities related to the Tourism Economics course, which included interviewing students and tourism companies for co-op placements, managing the Job Tourism Placement Department, and developing new business opportunities for the placement program. I also provided teaching support for Tourism Destination Management course.

  • Festival Cruises Spa Mediterranean Sea 2002 - 2003

    Business Development Manager

    I conducted extensive promotional work which led to significant business deals, arranging to connect large numbers of tourists with major retailers in Naples, Tunis, Palm of Majorca and Barcelona.

  • Italian Trade Commission Johannesburg, SA2001

    Tourism Advisor

    Working as a consultant for this government agency and following sixmonth tenure with the ITC, I completed a comprehensive analysis of the tourism industry that highlighted potential sustainable business opportunities for Italian companies in South Africa. www.ice.gov.it

  • Volunteer Experiences

    • I volunteered at Gaslini Children’s Hospital in Genoa and at a private community hospital in Lisbon in the Maternity Units, assisting nurses with daily tasks, watching over infants in the nursery, stocking nursery supplies and compiling necessary paperwork for patients. I worked with the Italian Association to Fight Muscular Dystrophy, helping with tasks on daily and nightly assistance. I have spent time volunteering in Genoa with the Political Refugees Association.

    Education

    • Bachelor Degree in Economics Milan, Italy 1999 - 2002

      University of Milan Bicocca - Faculty of Tourism Economics

    • ERASMUS Exchange Program Lisbon, Portugal 2000 - 2001

      Universidade Lusiada - Faculty of Economics

    Download resume as PDF format Download reference Province of Genoa as PDF fomat Download reference Unimib as PDF format
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