M
MAXIMIZE
YOUR TOURISM POTENTIAL.
ROBERTO MARTINI
TOURISM SPECIALIST & ADVISOR
49 years old. More than twenty-five years of professional experience for corporates and public administrations with a particular focus on the tourism industry, DESTINATION MARKETING, TOURISM COMMUNICATION, MICE, INCENTIVE travel, EVENTS, STRATEGY & Project management, NEW BUSINESS development, and INNOVATION THINKING.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN TOURISM INDUSTRY
DESTINATION MANAGEMENT
EVENTS & CONVENTION
INCENTIVE TRAVEL
COMMUNICATION
STRATEGY - NEW BIZ
PROJECT & ACCOUNT
DATA ANALYSIS
BUDGET MANAGEMENT
02 PORTFOLIO
MY WORK PROJECTS CONTAMINATION. Click here to SEE MORE >
03 EXPERIENCE
2010 - present
(DESTINATION MANAGEMENT & MARKETING)
PRODUCT & PROJECT MANAGER
-
In collaboration with the founder (Paolo Borroi) responsible for development, growth and manage of tourism ecosystem projetcs
-
Destination market research includes tourism market trends and competition, partner acquisition and closing projects to reach ambitious tourism destination goals
2018 - present
(EDUCATIONAL TOUR OPERATOR)
STRATEGY & PRODUCT MANAGER
-
Responsible for business strategies with a particular focus on Data Analysis and Revenue Management (Cost/Profit per Lead)
-
Finalization and development of the 2018 - 2021 MarCom Plan.
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Benchmark Analysis
-
Development of new distribution channels
-
Responsible for BtoB and BtoC Events
-
Product Manager for the following Business Units: Study Academy in Italy (7 villages) I High School Program I Double Diploma online USA-Italia
2012-2018
(MICE & INCENTIVE TRAVEL)
ACCOUNT & STRATEGY BUSINESS DEVELOPMENT
-
Management of a new Sales Division (Sales & Account) focus on MICE Incoming in Italy
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Market analysis for new sales strategy and development of new market opportunities
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Corporate presentations and projects
-
Responsible for MICE's new business strategies opening new offices & sales weeks in Brazil (Sao Paulo), Turkey (Istanbul), Canada (Vancouver), Poland (Warsaw), and London
-
Event Account Manager for national and international global corporate clients in Italy and worldwide
2010-2012
(COMMUNICATION AGENCY)
STRATEGY & NEW BUSINESS DEVELOPMENT
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Planning and coordination of Business Development activities
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Management of customer relations and definition of new business development strategies
2007-2009
BIZ OR FUN
(TOUR OPERATOR - Incoming/Outgoing)
MARKETING & SALES MANAGER
-
Responsible for the entire tour operator start-up phase. Coordination, development and implementation of marketing strategies and the realization of the catalogs presented by TO.
2004-2009
(PUBLIC TOURISM DESTINATION)
TOURISM DESTINATION MANAGER
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Specialist Consultant for the development of the local tourism and marketing strategies
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Swot analysis for tourism positioning and development of strategies communication for the entire destination
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Analysis of the tourism potential working on new tourism products such as Trekking, Sea&Diving, Biking and innovative hospitality concepts
-
From 2005 to 2009 Go-to-Market of two "Sistemi Turistici Locali" consortium companies were established in order to integrate and enrich the offer of tourist products
2002-2003
FESTIVAL CRUISES
(CRUISE LINE - TOUR OPERATOR)
INTERNET & PORT SHOPPING MANAGER
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Responsible for the management of an onboard "Internet Café" for passengers/crew
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Onboard revenue manager for goods promotional activities and closing sales contracts with the main European big store.
2004-2007
(UNIVERSITA' MILANO - BICOCCA)
TUTOR & CONTRACT PROFESSOR
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Planning and development of teaching support activities in Tourism Economics
-
Adjunct Professor in the field of Destination Management
2001
(GOVERNMENT AGENCY - SOUTH AFRICA)
TOURISM CONSULTANT in JOHANNESBURG
-
Analysis and Report on the potential of the South African tourism sector identifying possible opportunities for Italian companies and investors in the local market.
CONTACT for:
▶ Destination Management
▶ Destination Marketing
▶ Tourism Eco-system
▶ MICE & Events account development
▶ Participatory design thinking
▶ Tour Operating & Hotel Consultant
▶ Outdoor Tourism Product Development
▶ Promo-commerce and Tourism Marketing Mix
▶ Sales Strategy and New Business support
Tel: +39 3383413975
